(Locator: Grapevine, Texas)
Pastor Ken Diehm (deem) gave members of his United Methodist church near
Dallas an assignment he didn’t want them to fumble…
(Audience cheering, watching football game)
… watch the Super Bowl and pay particular attention to the commercials.
Commercial: “It’s the beard comb over, isn’t it? Yeah.”
Church Member: “It’s a funny commercial, talking about how we judge one
another by our appearance.”
The Rev. Ken Diehm/Pastor, First United Methodist Church, Grapevine: “I
think the Super Bowl’s a cultural event in our society. And so, I think
it provides the church an opportunity to comment on what is going on in
Jennifer Tidmore/Member, First United Methodist Church: “Some of the
commercials were rather racy this year. One of the ones that I
particularly didn’t care for, the message that was behind it, I was
hoping that my sons weren’t watching the same commercial.”
Diehm says there’s sometimes a conflict between messages in the ads and
the messages he tries to send from the pulpit.
Commercial: “Something new to crave…presenting the all new CRV.”
Chris Thompson: “He had a message about how you judge people based on
their car. And I hadn’t really thought about that until he said it.”
Church members say watching all the flashy marketing and adult
references helped them appreciate the positive messages.
The Rev. Ken Diehm/ Pastor, First United Methodist Church: “The
Frito-Lay commercial, it’s about Black History Month and about
celebrating the moment. And celebrating, I think, the moment that two
black coaches were coaching the Super Bowl. And I’m going to talk for a
few minutes about how we struggle to look past skin color.”
The Super Bowl only comes once a year, but these viewers will remember
this exercise each time they reach for the remote.
William Tohlen/13-year-old: “I’ll remember the commercials forever and
see, like, the underlying meaning and stuff. And I’ll look at
commercials in a new way.”
Some participants say the exercise has made them more aware of how much
television their families are watching and the messages young viewers
are receiving. Pastor Diehm says he has been doing the Super Bowl sermon
for eight years now, and it is always well received.
For more information, you can contact First United Methodist Church of
817-481-2559 or go to their